B. U. Bhandari
Legacy Meets Digital Evolution
Pune’s leading automobile dealership empire, B.U.Bhandari has been synonymous with car buying for Punekars since the early days of car showrooms in the city. Beginning their automotive journey in 1969 with Bajaj Tempo, B.U. Bhandari has grown to represent prestigious brands including Mercedes Benz, Volkswagen, MG Motors, Triumph Motorcycles, and many more.
Heritage to Digital Transformation
A legacy automobile brand that required a delicate balance between preserving its century-old image while embracing the new-age digital wave. In dealership marketing, the greatest challenge lies in maintaining the warmth of personal connection while expanding digital footprints.
The brand’s deep-rooted presence in Pune needed content that speaks the language of locals yet appeals to diverse automotive segments – from two-wheeler enthusiasts to luxury car buyers. Our client’s rich heritage demanded us to create a marketing symphony that resonates with both tradition and technology!
Our target audience ranged from Pune’s traditional families and young tech enthusiasts to corporate fleet buyers and luxury segment customers, including practical two-wheeler seekers.
This generational mix demanded unique communication approaches while maintaining the brand’s premium positioning.
The Ask
Replicate a century-old legacy brand into a digitally forward and locally connected brand with integrated marketing strategies.
The Delivery
Every marketing initiative had to reflect the brand’s legacy and its essence –”Trust & Transparency.
We gained user engagement by centralizing–
- Locally relevant, culturally resonant content
- Multi-lingual communication (Marathi and English)
- Cross-platform consistency
- Value-driven storytelling
INTEGRATED MARKETING SOLUTIONS WE DELIVER:
End-to-end website management, Strategic social media marketing (Facebook, Instagram, LinkedIn), Performance marketing (Targeted Google Ads campaigns), WhatsApp marketing, Outdoor marketing (Hoardings, Pylons), PR & News article coverage, Newsletters and print collaterals, Collateral translation, End-to-end graphic design and videography, Video content development.
