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You’ve probably heard about how social media is taking brands to newer heights, but have you wondered how? It’s simple. The answer is DATA. With millions of people logging in every second of the day, you have a chance to be present on their favorite destination, phones. So, How to use Instagram for business?

Social media records all information about the users from essential to their interests, choices and preferences. With a bank of information on your customers, orchestrating your marketing activities makes all the more sense.

Though different social media platforms have their unique offerings, not only in terms of features but also demographics, it is impossible to deny that Instagram is one of the biggest social media platform and the most popular one amongst the millennials.

Here is a simple 7 step guide on how to use Instagram for Business:-

1. Identify your audience
2. Set your Instagram strategy
3. Create the right profile
4. Bring the hashtags in your corner
5. Manage your aesthetic appeal
6. Maximize engagement
7. Boost your reach

Identify your audience:-

Knowing your audience is a key element for your Instagram strategy, in fact any strategy. If you already have your ideal customer profiles built out for your marketing efforts, those will be applicable for Instagram. But, if not, you’ll want to take the time to sit down and think through exactly what your target customer looks like.

Be forewarned that Instagram’s audience does skew slightly younger (25.2% of users are between the ages of 25 and 34)

Set your Instagram Strategy:-

Setting your Instagram strategy starts with answering a simple question, what is it that you expect to gain out from Instagram.

There are numerous things you could aim to accomplish with Instagram, including:

• Increasing brand awareness
• Connecting with influencers in your industry
• Acquiring new customers and driving sales
• Sharing brand-related news
• Engaging with existing customers
• Recruiting new talent

Create the Right Profile:-

While setting up a profile you will face a question of whether you want to make a personal profile or business profile. This is a vital step in determining how to use Instagram for business.

An Instagram business account is a specialized type of account that distinguishes you as a business . This can be identified by looking at the “call” or “email” option on the profile of any.

We strongly recommend a business profile as it gives you 2 major benefits:

• Analytics – The business account gives you insights into things like the demographics of your followers, best times for engagement, and how your posts are performing.
• Advertisements –  In order to run ads on Instagram you’ll need to have a business account, which otherwise is not possible on personal account.

Bring the “#” in your corner:-

This is where you need to be really smart with keywords. Instagram feeds change fast, and your content can get buried quickly. Hashtags are the only way to increase the shelf-life of your Instagram posts. They ensure your posts reach to the right communities and stay discover-able for a pretty long time.

Instagram allows you to use 30 hashtags, use them wisely.

So How to use Hashtag?

• Brainstorm keywords and phrases relevant to your brand.
• Research popular and trending hashtags.

For example, you can look up whether #weightloss or #healthyweightloss has more searches. Then scan through people who use those tags to see if your image fits that community.

Manage your Aesthetics:-

As Instagram is a media of the millennial and a picture heavy one, the game is on the game for creativity. You need to deliver the most stunning looking artworks of your offering in order for them to register.

Maximize Engagement:-

This is a social media and it CANNOT be a one way information bombarding street. It has to be a 2 way conversation. And it is always a pretty sight to see a brand taking time to converse with their customers, it separates you from the crowd.

This may seems hard, and it is when you have a business to run, but, here is how it’s done:

• Responding to comments
• Using Instagram live
• Interacting with other posts
• UGC (User Generated Campaigns)

Boost your reach.

Have something big to announce? And can’t wait for it to build organically? Don’t worry! There is a shortcut to reach out faster. Simple boost your ads.

Here are the different ad options you have on Instagram:

• Photo Ads
• Video Ads
• Carousel Ads (Users can swipe through a series of photos or videos)
• Stories Ads

You are up to speed on using how to use Instagram for business. Happy Instagramming!

If you are looking for a trusted Digital Marketing Company in Pune to enhance your Social Media Marketing Strategy, please feel free to call us +91 9175577712 or email us at [email protected] and someone from our team will get in touch with you!

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