Buy Rite
Buy Rite is one of New Jersey’s largest and most renowned discounted liquor store chains, boasting over 54 franchise locations since ___. Known for its extensive selection of wine, spirits, and liquor, the chain offers a broad variety of alcohol brands at unbeatable prices, in-store & online. Beyond their exceptional product range, Buy Rite hosts annual events like Golf Ball Drop, Wine & Golf, and the charitable Super Sampling event. Many stores feature exciting in-store tastings, often with celebrity appearances and exclusive product launches.
Continuous Business Impact
With a discounted liquor store chain of this scale, the challenge was not only retaining loyal customers but also expanding brand awareness across New Jersey. The offline business was thriving, generating significant revenue, and we aimed to replicate that success in the digital space.
Having 15+ stores under our belt, we ensured maintaining the language and visual appeal similar across all the media. Every aspect of this project was to covey a fun and exciting tone that resonated with a diverse audience—ranging from casual shoppers to those seeking affordable, high-end, or rare products. We aimed to highlight discounted and sale items on 360 marketing strategies and various platforms to drive revenue, boost brand awareness, and engage new audiences.
The Ask
Business Growth, Digitally
- Highest Email Marketing Revenue
- Highest Website Traffic Generated
- Highest Social Media Engagement
- Highest Paid Marketing Revenue
The Delivery
Building a brand presence online, targeting to cover the New Jersey locality.
Email Marketing, In-store Promotional Content, Digital Media Event Promotions, Paid Marketing, Social Media, Website Banners, Print Media
