Totlicious
A homegrown infant food brand founded by two mothers and 5000+ year old Indian recipes. Totilicious aims to harness the goodness of Traditional Nutritional Wisdom and ease the health concerns of the exaggerated and preservative-coded baby food in the market. Totlicious aims to make it possible to feed a spoonful of nutrition, strength, and health from the age-old practices that our wise parents, grandparents, and the generations before them used in every Indian home.
Initialization to Digitalization
When launching health-related brands in India, especially infant brands, the legality of everything is the biggest hindrance that creates creative limitations. After ruling out the constraints we designed a playful, minimal, and transparent brand language.
Totlicious brand design is fun and active; the logo reflects our user’s smiles and habits, and the content is transparent and to the point. The UI/UX is straightforward, secure, and super easy to use. Overall our project is a comprehensive reflection of the brand’s users and the founders’ USPs for Totlicious.
The Ask
Give life to the children’s brand with a lively logo design & brand identity, create brand guidelines for continuous marketing and branding opportunities, develop the brand story & communicate with transparency.
The Delivery
Building a brand and launching it with an outstanding personality!
Logo design, Brand Identity, Product Packaging Design, Shopify Website, and End-to-end Content development.
