Duradero
Duradero is a work boots brand in the USA built for the irreplaceable working class. Competing with iconic industry leaders like Thorogoods, Redwings, and Danner, Duradero distinguishes itself with a user-centric approach backed by 50 years of data and 40+ years of expertise from its founders.
It is the only work boot company in the world to provide a free resole with every boot purchase and is mentioned by Forbes in 2023 & 2024 awarding Duradero as ‘Most Comfortable Work Boots in 2023 and Most Comfortable Work Boots in 2024’.
Initialization to Digitalization
An American Work Boots Brand that was launched by an Indian Agency! Yeah, rare! But we take pride in being a part of the brand since it first launched in 2022. It’s almost 2 years and what a journey!
We’ve been a part of the brand identity, voice, content, e-commerce web development, organic communications, email marketing, and performance marketing. Duradero is a brand in our portfolio that we consider as much ours as Jim & Todd’s.
Duradero’s unique value propositions
- The signature boot design shook the market with a wide toe box(Original Wide Fit) which was offered by very few boot makers in the industry. The unique boot design gained favor from the users who have always struggled with a size issue, even with the most iconic brands who have been around for decades.
- The only work boot company worldwide to offer a free resole with every purchase.
- Recognized by Forbes in both 2023 and 2024 as the Most Comfortable Work Boots.
The Challenge
Duradero approached us with a bold vision:
- Establish an online presence with a strong brand identity and personality.
- Build a seamless e-commerce experience on Shopify.
- Increase visibility and conversions through content creation, performance marketing, and email campaigns.
- Foster customer engagement and create a community of vocal advocates.
Our task? Execute a 360-degree digital transformation to drive growth in sales, traffic, and brand loyalty.
Delivery
Our collaboration with Duradero over the last 24 months delivered remarkable growth across all key metrics:
Revenue Growth:
127.4% YoY increase in annual revenue.
222.2% YoY growth in daily sales.
Website Performance:
15% retention rate of website visitors.
Achieved over 12,000+ Add-to-Cart actions in just one year.
Email Marketing:
Revenue from email marketing grew by a staggering 466%.
Traffic Growth Across Channels(2023-24)
| Channel | Social Media | Direct Traffic | Paid Search | Organic Search | Referral | Cross-Network | Paid Campaigns | |
| Growth(%) | 2.69 | 4.278 | 2.96 | 2.53 | 1.275 | 2.57 | 0.4 | 0.226 |
Community Building
Built a strong community of loyal customers who generated thousands of reviews and contributed to the brand’s growth through word-of-mouth. Organized giveaways and interviewed the on-field customers with exemplary backgrounds to inspire the target audience.
To Our Continued Partnership
Duradero’s success proves the power of blending traditional craftsmanship with modern digital strategies. By leveraging data-driven insights, engaging content, and robust marketing, we turned a nascent brand into a recognized industry player.
